Marketing Random

Referral Programs

So I’ve been debating referral programs fora number of different projects. I see businesses use them with great success but I haven’t implemented one before. 

For 45Squared, my web development company, I have no sales team besides myself. I rely solely on word of mouth right now. I’ve been mulling around the idea of doing a $50 referral program for any new customer that someone brings in. But, how do I control it? 

Last night I decided to do a trial run with only my close friends to see if they can bring in some people. In my friend group, we have quite an extensive reach so it could be successful. At $50 per referral, my margin is still large enough especially when I can sell hosting.

For my other business, there are too many people involved to implement a successful program. I find that most people, to complicate things with aggressive equations to calculate a percentage of a deal that the referrer will receive.

Ultimately I think that this takes away from the program and makes it unsuccessful. But, I have no experience with it, yet. 

So what are your thoughts on referral programs? Comment below.


Local Business

I own and operate 45Squared. A local web development and hosting company in Grand Rapids. I also manage product development and distribution for VanBelkum another local technology company here in Grand Rapids.

All to often I see people quick to share posts and media from celebrities and large organizations. But, when it comes to supporting their friends local band, local business or local charity no one comes to aid.

I’ve been running 45Squared now for 2 years. The only way I have been successful at getting “likes” on my Facebook page is by inviting my friends to do so.

So what do we do about this? Currently I’m not sure. I own one solid business that puts out a great product and work for a second. Neither get much attention on social media from my family or friends no matter what I post.

I’m currently running a lead generation ad through Facebook to see if I can drum up any business through it. So far I have had 1 form fill from a guy who works for a competing business. I’m confused.

But yet we press on. As a small business owner I persevere through the lack of interaction from my family and friends. It’s a struggle some times but at the end of the day I am doing what I love.